Insightful and analytical, I create strategic global experiences that simplify complexity.

With over 12 years of experience as a product designer, I specialize in crafting intuitive solutions for fintech, SaaS, and startups! My devotion to human-centred design drives me to thrive in complex environments, breaking down barriers and fostering collaboration in diverse teams for impactful, user-focused experiences that balance business needs.

Selected Work

  • Labour Demand Projection

  • Forecasting & Labour Demand Optimization

Workday | April 2023 - July 2023

AI-Powered Forecasting and Labour Optimization Informed by User Insights & Qualitative Testing

North America | B2B | SaaS | AI | Workforce Management

I led the forecasting and labour optimization design while partnering with the designer in scheduling. The solution harnesses AI to predict the labour demand and generate a schedule. Together, we created an experience that reduces the manual work of forecasting and schedule creation for managers.

  • Industries like retail, hospitality, and food services have fluctuating labour demands, making it challenging to predict needs, comply with labour laws, and schedule workers. 

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    TEAM

    • 2 x Senior Product Designers

    • 2 x Project Managers

    • 2 x Engineers

    CHALLENGES

    • Support compliance in multiple locations with varying labour laws.

    • Handle complex industry scenarios.

    • Internal business constraints with Human Capital Management, Finance, and external customer systems.

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    CONTRIBUTION

    • Led research and design for labour optimization.

    • Crafted user journey maps to align functions and customer jobs to be done.

    • Inspired the business with product vision, goals, and rationale to inform the future roadmap. 


    OUTCOME

    • xxx% Increase in annual accruing revenue by providing insights for more innovative, quicker decisions.

    • 3% Attachment rate

Workday Community

Workday | October 2021 - December 2022

Empowering Customers Through a Role-Based Dashboard Reducing Cost to Serve by 15%

Global | B2B | SaaS | AI

I led the design of Workday’s Community Dashboard, supporting how customers learn, build, and adopt Workday solutions. By merging multiple platforms, I created a unified, role-based experience that addresses time-sensitive issues, prevents business disruption, corrects errors, and allows customers to self-serve.

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    TEAM

    • 1 x Senior Product Designer

    • 1 x Project Managers

    • 1 x Functional Architect

    • 2 x Engineers

    CHALLENGES

    • Integration and dependencies with other areas in Workday.

    • API performance issues and limitations with ML.

    • Last-minute change in strategy.

    ###

    CONTRIBUTION

    • Led research, strategy, usability testing, and design for the Community Dashboard.

    • Rapid prototyping - changed concepts quickly to adjust to new strategy.

    • Communicated risk assessment and design variants to leadership.

    • Influenced the future roadmap with feature enhancements, goals and learnings.

    OUTCOME
    • 6.5% increase in unique visitors (32,283) in the first week.

    • 15% reduction in cost to serve through self-serve features.

RapidAPI | February 2021

Transforming Enterprise Implementation Cuts Customer Support Tickets by 43%

Global | Startup | B2B | SaaS

I led the design of a branding configuration experience to support strategic sales. We developed an intuitive interface that empowers customers to manage branding for their Rapid API implementations.

  • Potential customers wanted to have their instance of RapidAPI with customization within 6 weeks. Engineering estimated it would take 4 weeks of development time, leaving 2 weeks for design. The implementation had to work for the existing application across the marketplace, dashboards, and admin area — all of which rely on the ant.design library.

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    TEAM
    • 2 x Designers

    • 1 x Developer

    • 1 Project Manager

    CHALLENGES

    • Two week timeline for design.

    • Ability to have multiple themes.

    • Less technical customer base.

    • The administration area hadn't been used by customers

    • Technical limitations with live preview

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    CONTRIBUTION
    • Defined how the app would function.

    • Performed a complete audit of the site to identify where changes would apply.

    • Collaborated with engineering to understand any constraints.

    • Proposed the final approach to the CEO and VP of Product to get their approval before moving forward.

    • Refined detailed mock-ups and worked with engineering for implementation.

    • Conducted a thorough quality assurance review and documented any necessary fixes.

    OUTCOME
    • 43% reduction in customer support tickets

    • Two large enterprise deals closed upon launch, and several existing contracts were extended.

  • Personal Banking Dashboard

  • Personal Banking Account Activity

First Republic Bank | June 2017 - January 2019

Reimagining Personal Banking to Provide Clarity & Control Over Financial Management

USA | Fintech | B2C | Zero-One

I led the strategy and design for the personal banking dashboard, account details, and private wealth management. My objective was to simplify complex workflows, enhance performance by transitioning to a new platform, and incorporate essential features that were previously missing.

  • I focused on personalization, aiming to empower clients in their financial management and decision-making processes. This strategy improved customer satisfaction rates and enhanced usability, ensuring a more tailored experience for clients.

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    TEAM

    • 1 x Senior Product Designer

    • 1 x Product Manager

    • 1 x Business Analyst

    • 1 x Engineer (External Vendor)

    CHALLENGES

    • Small team with a tight timeline.

    • Misalignment with stakeholders.

    • Scope creep with the addition of new features.

    • Re-prioritize features and roadmap.

    • Legacy platform limitations.

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    CONTRIBUTION

    • Led and executed zero-one design of personal banking dashboard, account details /transactions, and private wealth management.

    • Conducted competitive analysis identifying key differentiation opportunities.

    • Led user interviews, problem definition, and testing to refine.

    • Performed an extensive quality assurance review.

    OUTCOME
    • Increased net promoter score by 25 points to 80.

    • Customer satisfaction rose by 22%.

Colleague Testimonials

  • Arohi Redkar, Senior Design Manager at Workday

    "Leanne is an exceptional designer who thrives in highly complex and ambiguous environments. She consistently embraces uncertainty, working on global scale projects to quickly dive, simplify complexity and deliver thoughtful strategic solutions."


    Arohi Redkar
    Senior Design Manager at Workday

  • Srivatsan Srinivason, Product at Meta

    "Leanne strives to deeply understand both business goals and user needs. She is exceptional at conducting user research and surfaces key insights. Her close partnership with developers in different time zones, and ability to drive multiple projects forward stands out."


    Srivatsan Srinivason
    Product at Meta
    Former VP of Product at Rapid

  • Steve Du, Design Manager at Workday

    "I am particularly impressed by Leanne's ability to breakdown organizational barriers; and her proactiveness in collaborating with our cross-functional partners to gain alignment on top business challenges and outcomes."


    Steve Du
    Design Manager at Workday